BNV takes on Paris Fashion Week with K-pop group Lightsome in the Metaverse
Metaverse Fashion WeekModified Date:- Published Date:-
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BNV takes on ParisFashion Week with K-pop group Lightsome in the Metaverse
However, twofloors down, in an underground room with all the lights off, something verydifferent was happening: a series of glass cases displaying 3D holograms ofgarments that only exist in digital form. These designs were the result ofa collaboration between the designer's Titanic Vensanto brand, Korean pop groupLightsum and virtual fashion company BNV.
Dubbed theM3talove collection, the eight virtual looks were created in-house at BNVusing digital 3D tailoring techniques. Each one reflects the personality ofa different K-pop band member. The dress looks like something that could beworn on stage, with little pops of glamour—a black feather trim here, or abeaded hem there. But unlike real stage outfits, they never need to be cleanedand will always keep their texture.
The way theywere presented on silver doll-like avatars of the band members inspiredthe audience to play a game of dress-up. And fans may soon do so, when thedesigns are released as Ethereum NFTs sold on BNV's website.
But first,it was important to BNV founder and CEO Richard Hobbs to host a real-worldevent to connect a physical fashion experience to the rapidly-expanding digitalworld. Blurring the lines The M3talove collection debuted with a preview and acocktail party, immediately following Weinsanto's official Paris FashionWeek show.
And it's notjust Web3's appearance on this season's show, which has already seen BoreApe Yacht Club and Cryptopunks incarnate on the catwalk at VivienneTam's recent show in New York. Like many, Hobbs sees Paris as the ideallocation for a digital fashion event, as a combination of growing cryptoactivity and the city's illustrious fashion history.
"Lookingat the Metaverse provides an incredible design opportunity to express yourselfin an entirely new way," Weinsanto said at the debut of the M3talove collection. Evenin Vinsanto's real-life shows, there were signs of a designer eager to push thelimits of the possible with clothing. Models wore very large headpieces fordoor frames and skirts too wide for aisles.
They carriedclutch bags the size of bollards. The creator's vision is literally much largerthan life, which coincides well with one of the ways digital fashion advocatessay the medium will create new opportunities for designers.
Hobbs saidBNV is working to help create a digital fashion future in which there is spacenot just for virtual designers, but also for stylists, editors, and many of theother traditional fashion professions. But awareness needs to grow over thenext few years for digital fashion to achieve its full potential, he said,which is why crossover events like this are so important. "We have anumber of routes we're following to get more people into digital fashion, andwhat Web3 can potentially offer," Hobbs said.
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